What is MTIR?
The Marketing Tech Innovation Roundtable (MTIR) a private invitation only community for senior marketing leaders from globally respected organizations to share and collaborate in a private environment designed to accelerate technological innovation within their specific job function. Members are connected virtually throughout the year and convene twice annually in person with a highly curated list of cutting edge solutions to help enable growth and transformation for their team and department.
Interested in pitching your solution at our Spring Roundtable? It's free to apply!
The Marketing Tech Innovation Roundtable represents an inaugural class of the nation’s most innovative Marketing Ops leaders from F500 companies. We launched our first MTIR Roundtable in Fall 2022 with 100% match rate, meaning each Innovator matched with at least one Member. Submit your application to be considered for our Spring 2023 Roundtable.
Executive level engagement in our innovation process and participation in our Spring & Fall Roundtables
Commitment to explore at least one new solution each year through our matchmaking process
Willingness to share results and learn from recent implementations with the group
How it Works
The first step in the process is to carefully vet and curate a list of innovative solutions that meet our MTIR Member priorities. To do this, we solicit “innovator” submissions twice per year in anticipation of our Fall and Spring Roundtables. Incoming innovators are invited to share key details related to their solution, stage and ability to deploy to an MTIR Member.
MTIR Members are organized into specific Cohorts. These carefully crafted peer groups meet twice per year (Spring and Fall) to collaborate and hear from voted-in innovators in a “shark-tank” style presentation format.
Matchmaking is a key part of the MTIR process. A “match” is a member-initiated relationship with an innovator. It is an invitation to continue the conversation about how a specific solution could fit with a specific employer. Following a match request, the MTIR team will send a warm introduction connecting leadership on both sides.
MTIR Members share learnings, reference checks, and questions to accelerate high value emerging solutions.